After a 3 week break from uni and the sun now out I cannot wait for summer!! However I have been set my last project for the year. This is to work with
Jonathan Aston, a brand known for its hosiery and innovative fashion legwear. The British brand offers fishnets, laces, bold stripes and bright opaques amongst its collections.
We are challenged to be the Marketing Manager for the brand and are set to increase brand awareness in the UK within the next two years aiming more towards under 25's. This will be through focusing on developments in new media creating a new website, packaging, logo, visual merchandising, a collaboration, PR etc
Inspiration for the project of current on trend tights worn by under 25's
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