Friday, 8 April 2011

L'Oreal!

I’m now in my final year, and as my final year project I am taking part in L’Oreal Brandstorm. L’Oreal Brandstorm is an international competition where any university students can take part. L’Oreal sets a brief that all teams that then create a 10 page answer to. This years brief involved getting male consumers into L’Oreal salons. Through implementing a service with an associated product range within the L’Oreal Professionnel Homme brand. I am working in a team with my two housemates! When submitting our idea to answering the brief back in January, we open minded to whether we would be one of the ten teams picked in the UK for the finals…. However we were!

We are now working on the implementation side of the brief… answering it as best as we can. We spent a day at L’Oreal’s head office getting to know the department, products and brief. Then on Tuesday we spent a day at a design agency getting our products drawn up professionally. It’s very exciting! However with less than a month left to finish before presenting to L’Oreal on the 3rd May the hard work begins!

Here are a few of our pictures that our friend took, which we will use within our advertising campaign, website etc.

I LOVE THEM!

x

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