Sunday, 22 November 2009

Chanel & Lily Allen

Lily Allen now appearing in Chanel's advertisements!! When browsing through Vogue magazine I saw the ad and loved it!!!! At first I did think it was a slightly odd combination, but when looking into it more I think it's perfect. Lily Allen being one of my favourite solo artists and Chanel one of my favourite fashion brands, and looking at them closely together they are well suited. Lily Allen pictures well with the brand showing youth of the younger generation, to the brand being a successful choice, plus already being a walking advert for Chanel through owning many of the bags. The ads being shot for the new handbag range 'Chanel Coco Cocoon', were in a monochrome colour suiting Lily's look and the typical Chanel brand DNA of black and white, where Lily is clutching the Chanel Bags.

Back summer I did also notice the Chanel Spring/Summer 2010 show 'Romp in the Hay', which was held in Paris, of a barn feel with haystacks with an impressive collection of clothing of a style to suit the production of the catwalk were displayed. Where Lily Allen made a surprise performance emerging from the floor, look very happy singing one of her songs.

Both the occasions have created a true brand connection between the singer and designer brand, which perfectly fit together, and I think are aaaamazing! I love turning the pages of a magazine to see these ads on the other side.


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