At Uni we have been give a live project of working with Kickers as part of our module. In a group we are on a mission to raise brand awareness for Kickers and I guess make Kickers 'cool' again!
At first when we given the project, I thought Kickers? the shoes I used to wear to school?instantly this put a negative image into my head. I would never wear these the chunky, lace up shoes now I thought to myself why are we being given a project with this brand?
After receiving a briefing from the Kickers team it instantly filled me full of information on the brands true history. Learning that the brand was established in the early 1970's by Daniel Raufast, who created a new design of shoes that could be worn with jeans for the laid back generation. The 'Kick Hi' shoe, the widely known most popular Kickers shoe and were heralded by icons on the Manchester Music scene , rave scene with acid house and trance music. With Ian Brown, Stone Roses, Jarvis Cocker, the Gallaghers, Arctic Monkeys, Kaiser Chiefs and Mike Skinner being well known for wearing them and creating them as an ultimate accessory!
Then learning they collaborated with Henry Holland.. did you know this?! I defiantly didn't, they kept these secrets hidden away, till I found their facebook page! If you all knew about these in the past I bet Kickers wouldn't be the brand they are known for now, their marketing needs a new approach.
x
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