As well as the Kickers project I have been given a new project brief with L'Oreal's Shu Uemura. At first when given the brief i was like who?! Having not heard of this brand before I was slightly worried as I knew nothing about them, but I have soon learnt SOOO much about the brand! Shu Uemura a skin care and make up brand primarily known for its award winning eye lash curlers throughout the world! and amaaaaazing false eye lashes!
Shu Uemura originally started by Mr Shu Uemura in the late 1950's, started the makeup trend off by the makeup artist to Hollywood movie stars like Frank Sinatra. Throughout the years the brand established, but when Mr Shu Uemura died L'Oreal took over the brand.
We are to create brand awareness, and double sales over a five year period through a short and long term recommendations. I can't wait to get underway with this project although there is a lot of work to do which I am not looking forward too!
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