For the first time this year I got to look at Chanel's new Spring/Summer 2010 advertising campaign in March's Vogue. It is starring models Claudia Schiffer, Freja Beha Erichsen and Baptiste Giabiconi. I loved the advertising campaign from the moment I set my eyes on it, not only just because of my love for Chanel but also the actual shot. It is shot in Buenos Aires with Karl Lagerfeld on set. The location seems perfect, a complete contrast to the glamour clothing, from the historical location.
Schiffer is seen to be wearing head to toe Chanel including a black lace dress, quilted Chanel purse and a gaucho hat. I haven't seen all the set of images yet but from what I have seen they do seem perfect for the brand! They aren't bright and stand out at your face however they suit the brand.
Looking into the pictures I am quite surprised at how well Freja fits in with the brands image, as I have associated it for my whole life with an older woman, which is probably due to my assoication with the Chanel No.5 pefume, however she seems to bring her young edgy look well to the brand.
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